Sales Skills Assessment

SSA Graph

Take the Sales Skills Assessment

Discover Exactly What Is Helping — And What Is Holding Back — Your Sales Performance

Most salespeople are told to work harder, close more, or follow a script. But sales success is rarely a motivation problem.

It's almost always a skill precision problem.

The Sales Skills Assessment (SSA) identifies the specific abilities that are driving — or limiting — your sales performance.

Instead of guessing what to improve, the SSA gives you a clear diagnostic picture of your sales abilities across the core skills that determine success.

Why Traditional Sales Training Misses the Real Problem

Most sales training programs assume that every salesperson has the same problem. So everyone receives the same training.

More closing techniques. More scripts. More motivation.

But sales performance doesn't improve simply by adding more information.

If a salesperson struggles with communication understanding, more closing techniques will not fix the issue. If the challenge is certainty or confidence, more product knowledge will not solve the problem.

Improvement only occurs when the actual limiting ability is identified and strengthened.

That is exactly what the Sales Skills Assessment was designed to reveal.

Instead of generic training, the SSA identifies the specific abilities that need attention, allowing improvement to be focused where it will produce the greatest impact.

Take the Sales Skills Assessment

What the Assessment Measures

The SSA evaluates the core abilities that influence every sales interaction:

  • Communication Understanding – Do you truly understand what the prospect is communicating?
  • Control of Cause – Do you recognize what is actually driving the sale or the objection?
  • Contact & Reach – Can you establish meaningful connection with the prospect?
  • Certainty of Belief – Do you convey conviction in the value you offer?
  • Confidence in Interaction – Do you communicate with assurance and stability?
  • Sales Competence – Do you apply the correct techniques at the right moment?
  • Closing Power – Can you move the conversation to a clear decision?
  • Customer Relationship – Do you build trust and create a relationship that supports long-term value and repeat business?

These abilities work together. Weakness in just one area can quietly limit performance across the entire sales process.

Take the Sales Skills Assessment

Who This Assessment Is For

The Sales Skills Assessment is valuable for:

  • Sales Professionals
    Who want to clearly understand their strengths and development areas.
  • Sales Managers
    Who want objective insight into the abilities of their sales team.
  • Organizations
    Who want to improve performance through targeted development rather than generalized training.
  • Anyone Responsible for Revenue
    Who wants a clearer picture of what is actually influencing sales results.

Whether you are new to sales or an experienced professional, the SSA provides useful insight into the abilities that influence performance.

What You'll Receive

After completing the assessment, you will receive:

  • ✔ A visual breakdown of your current sales abilities
  • ✔ Identification of strengths and development areas
  • ✔ A clear picture of which skills are supporting your results — and which are limiting them
  • ✔ The first step toward a personalized improvement path

How Long It Takes

The assessment takes approximately 10–15 minutes to complete.

Your responses are confidential and are used only to generate your personal sales ability profile.

Start the Assessment

Take the first step toward clearer insight and stronger sales performance.

To ensure you get the most out of the assessment, be sure to:


  • Answer 100% truthfully, as this is the only way we can guarantee an accurate evaluation.
  • Answer the 8 supplement questions.
  • Get a professional evaluation of your results and an individualized program by signing up for our PRO SALES MEMBERSHIP.

May you never be the same again!

Our Client's Words


Through SELLability training I doubled my income and was the top sales rep at my software company for 3 years in a row ... I can go anywhere and sell anything with this training.
Holleigh Taufer
SELLability had a profound effect on my business. After learning the tools, SELLability gave me the ability to sell myself and my business increased dramatically. Moreover, when I go to see the prospect I know, that he will be closed. It may take one, two or three visits, but the positive outcome is inevitable.
Helen Kizler, Pharm.D
Thoroughly informative and intuitive training – with easily applicable tools that can be drilled and taught to really create effective sales people. This was a fantastic investment for my company and I highly recommend SELLability!
Stu Rosenbaum
Owner and CEO, US Merchant Systems
The SELLability workshop was by far the best training program I have ever attended. I highly recommend it to anyone in the sales industry ... their workshops are the absolute best way to become the most successful you will ever be. SELLability teaches you to become a true sales professional, not just your everyday salesman.
Jeremy Abel
The sales training you provided was exceptional. The training was comprehensive and valuable to both the seasoned professional and novice alike ... your knowledge was priceless.
Virginia Murphy
I have to be honest. Three months ago I truly doubted you could change this company for the better, but thankfully my doubts have been proven wrong ... our wholesale department”s monthly sales were the highest ever in February; nearly double [prior] levels.
L. Joss
CEO, Surfaces USA
My guys are now excited about this game of selling, and the increase in business reflects that. When you come here to train them they get excited and they are very, very willing to learn. More importantly, they can easily apply these sales techniques in the field.
Bryan Oksas
Co-CEO, Payless
After 25 years in this business I have to say I was amazed by your depth of knowledge on the psychology of selling. The closing techniques were masterful. The “Impingement Principle” is forever stamped on my brain. “The Client Reach Technique” is brilliant, plus your storytelling ability really helped to bring home the major points. I now know why other business owners I spoke to told me you are the master instructor.
Mark Murphy
Having you here was one of the best investments I have ever made. Not only did we fix all of our sales and marketing issues but morale is higher, productivity levels are higher, the phones are ringing, I have a strategic plan for the future and we know exactly what to do to continue this upswing.
A. Patel
CEO, Ashtel
My consultant recommended that I join the Pro Sales Membership at SELLability so that I could have a “continuous improvement system” to help me get to the next level. I spent about 15 minutes on the program every few days. It has really helped me to get to the top of my game and stay there and I can’t even imagine not having this amazing system now!
K.L

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